Course Cubby

Make Well Informed Online Learning Decisions

demo

Summary

User Experience Design & Branding

If people have no idea about what the career they want to choose, then they don't need to spend thousands of dollars only figuring out what they want to do with their lives, this can happen when they are confident that they have found the right path. Course Cubby is an online platform that gives user full access and provides free online courses collection. Once user made their mind that which skills they going to follow they can go ahead and purchase more advance paid courses without any doubt.

My Role

  • UX Designer
  • Visual Designer
  • Branding & Identity
  • Content Strategist

Deliverables

  • User Survey
  • Persona
  • User Stories & Flow
  • Competitive Analysis
  • Paper Prototype
  • Wireframes
  • User Testing
  • Visual Designing

Tools

  • Sketch
  • InVison
  • Figma
  • Illustrator
  • Usability Hub
View Final Prototype

Overview

Problem

Students that are enthusiastic about online learning have numerous reasons for preferring the virtual format, it’s flexibility and the ability to study and learn on ‘my time’ are the main reasons. But they also face these problems,

1. It takes a lot of time to search for free quality resources.

2. It's cost alot of money to explore different career paths or interests.

3. Knowing the quality of a course contents can be difficult.

4. There are a lot of sites that offer online course and saving courses from multiple sites can be hard to keep track of.

User Awareness

Most of our users go to third party sources to find reviews on courses or content and they often spend a lot of time searching for decent material. Some people even said they spent more than a week looking for resources and thats just way to much time - and most of them ended up purchasing course without knowing any insights of it, that result fail to engage in the learning process at all,

Solution

“Course Cubby” is a online course platform that collects courses and tutorials from other sites. Course Cubby will have following unique features,
* Let the users decide what skill they are interested in , by providing free resources.
* Once they decide that they are confident with this skill, they can go ahead and purchase intensive course confidently.
* Let user read reviews for instructors and courses.will cater to a wide audience by providing a unique experience for the user.

Assumptions

I made some general assumptions about people and the resources available online:

Most of our users go to third party sources to find reviews on courses or content and they often spend a lot of time searching for decent material.

Some people even said they spent more than a week looking for resources and that's just way to much time - and most of them ended up purchasing course without knowing any insights of it, that result fail to engage in the learning process at all.

In order to understand how I arrived at the solutions to the problems at hand, I needed to identify the competition’s differentiators and weaknesses.

User Research

Now a days I feel like most people have already taken a course of some sort online. Some people have even tried to figure out if they like a certain career path by taking courses online. But it can be very difficult to do so. I’ve tried.

Finding resources that give you a good skills of any job market can be nearly impossible or at the very least you can find okay resources. User wanted an easier, cheaper way to learn what career path they are most interested in. People believe that college is just too expensive for experimenting.

Next I sent out a User Survey to determine what users insights here are key findings.

people-graphic

50% claim that they spend a lot of time around 2-3 hours searching for right resources

people-graphic

75% searched for educational resources to advance their career or polish their skills.

people-graphic

70% decided on behalf of third party reviews to take a course.

people-graphic


100% who took the survey have already searched and/or used online learning resources.

people-graphic


85% prefered watching and learning from video tutorial as compare to reading articles or books.

people-graphic

65% complaining that there should be much better resources that could offered to them.

Personas

Putting a name and face to statistics!!
Now that we had determined a target audience for our product ,we focused our user research on this group. I conducted interviews and created a user personas, have a look

View designed personas here

Monika

Janet


Age: 25 years old

Occupation: Student

Location: San Diego


Goals

She is not completely sure what she wanted to do. College education is seems like an expensive way, so she is looking for something that provide great resources and not heavy on pocket.


Frustrations

Its so expensive to pay for a tradtional education and most employer don’t even care what your degree is..and now a days it’s near impossible to know what quality you will getting.


Quote

“When it comes to learning, we each have our own preferences, I need a low cost way to try out a new and challenging life paths.”

Anderson

Chris


Age: 35 years old

Occupation: Tech Support

Location: Las Vegas


Goals

He loves his job and what he do, but his industry is always changing and he need to keep up with flow. That means he always have to uptodate with new standrds.


Frustrations

Some of the courses are not very in-depth or thorough. Some courses, especially the free ones, try to upsell paid products. Some of the free courses are practically advertisements.


Quote

“There is an exponentially growing list of online education available today and it would be helpful to offer a unique option.”


Competitive Analysis

The education industry is always hard to break into because people have so many different needs, but our users said they use and like these three sources the most. Breaking down their strengths and weaknesses will help us figure out how our educational platform will hold-up.

The full SWOT analysis can be found here

View Complete SWOT Analysis

Pinterset

Coursera offers expertly curated classes created by some of the most well-respected educational institutions in the world and taught by top instructors. As a result, the courses are more expensive than other online learning platforms.

BigOven

Udemy’s offers a very large catalog of courses at reasonable price. Some of the courses are not very thorough, especially the free ones, it feels like they are practically advertisements. Offers 100,000 online video courses with new additions every month.

Epicurious

Linkedin Learning offers unlimited access to many courses for a flat monthly subscription fee, that might be overkill for someone looking to only take one or two courses. It is a great option for general knowledge on a large number of topics.

User Stories

To establish necessary features, I created a list of user stories based on potential user tasks. These user stories were refined and prioritized to define a minimum viable product. They can be prioritise as;
High priority
Medium priority
Low priority


  • As a user, I want to be able to login with google account/Facebook.
  • As a New User I want to sign-up so that I can save the courses that were curated for me and remove the ones I’m not interested in.
  • As a New User/ All User I want to choose different career path and want to see course info, so I can learn about many subject without losing much time.
  • As a Returning User I want courses or resources to be suggested to me based on my interests so that I can steam line my learning process.
  • As a Returning User I want to See what courses I have taken in the past so that I can revisit them if I free like I need to brush up on skills.
  • As a Returning User I want to update my interest so that I can receive suggested courses that fit my new interests.
  • As a user I want to find trendy topic, so I can up to date with new trend.
  • As a user, I want to organizing that content using things like categories,tags, groups, and/or folders.
View All User Stories

Userflows & Site Map

The next step was to develop user flows. The process began with sketching out multiple iterations of the onboarding, searching and exploring skills user flows. Using the user flows, I began to layout the content strategy by creating a sitemap and planning content for each area.


View User Flow

Branding & Identity

Through the help of some mind-mapping techniques and lists of a number of words associated with what the product should convey, I came up with a name that has a lot of potential to create a strong brand “Course Cubby”.

Logo

I did some pen and paper sketches, to capture imagery related to the desired brand identity. Images include cubby, book, graduation hat and Initials with relevant icons.
I made sure that our logo combination must pass the WCAG AA test (for the people with color vision deficiency).

logosketch

Along with the use of element colors to add more character to the logo. I made sure that our logo combination must pass the WCAG AA test. The goal is to use a simple design with a strong element, to help the logo stand out. All logo goes through preference test , a senior designer noted that Paprika was a stronger looking typeface and did not match with logo mark. I therefore made an other logo. The typeface of logo wordmark is Hermeneus One. I had to redo the brand mark as well to match the stroke width of the new logo type. So our final logo is,


logo-group

Color Palette

I designed a Style Guide detailing the logo usage, brand typefaces, and brand colors. All design choices including the logo design, the typeface, and extensive use of blue were made to convey the brand values.

color palette

Fonts

IBM PLex sans is a neutral, yet friendly that balances design with the Open Sans style typeface engineered details.

fontawesome

Wireframing & Testing

Low Fidelity Wireframes


As with the User Flows, I started designing Wireframes with pen and paper first. I created 4-Up sketches for each screen I was going to need. I wanted to try different versions of each screen, but I also wanted to make navigating the app as simple and clear for users as possible.


Wireframes
Wireframes

Digital Wireframes


The early rounds of digital wireframes were made using Figma. For inspiration and reference, I looked at the screens for other sites .Even starting with these early Wireframes, I tried to design a clean, simple UI focused on text content. I designed more screens that were necessary in this first round


View all Wireframes
Wireframes
Wireframes
Iterations

Through Course Cubby prototype usability testing, I have identified users need and have generated more ideas to reached at the best possible solution. So I iterate some feature all over again with the help of usability test and A/B Maze result feedback. Here are some of the different versions Course Cubby has gone through.

oraganizer organize organize
User Testing

The primary purpose of the usability test was to determine the usability strengths and weaknesses of the "Course Cubby”. The test also asked questions about the branding communication. Users interfaced with a Hi Fidelity Mockup prototype test created using Figma, InVision, and Maze design.
Users were given three tasks, and they provided valuable feedback for how to improve clarity and user-friendliness for the product.
The full test report can be viewed here:
InVision prototype


I applied the changes to reflect the most popular choices from user test.

Final Product

Applying suggestions based on user testing, I created the latest version of “Course Cubby”. I stayed focused on the target of creating user friendly service while applying branding to reinforce the product identity and applying usability changes with real users in mind. These screens can be viewed here;

oraganizer organize organize

Conclusion

After hours, days, and weeks of research, sketching, designing, testing, reiterating, and more testing, I have come to the current version of “Course Cubby”.


What worked? What didn’t work?

User Surveys proved to be very beneficial in providing a focus on creating our product. Researching User Flows for competitors was also helpful in guiding us on what screens and mockup windows to create. Users responded positively to the line illustrations of the final design. But there were several places and opportunities for users to be confused, because there are plans to include drag and drop functionality for the final product.


Mobile App?

Though I am satisfied with the testing of the Desktop version of Course Cubby, I was unable to test the Mobile version, it is entirely possible that mobile users will have a different experience and different preferences. I would conduct Usability Tests using the Mobile version if I had more time on this project.


User input was live saver!!

The initial project brief was a bit overwhelming .Starting with the first User Surveys, user input helped to narrow the scope of the project and point us toward data privacy. The rounds of Usability Testing revealed tasks, instructions, or processes that seemed clear to me, but were not so clear to different users. This helped me to see and realize things I could not surmise on my own. The Preference Test helped me to make design decisions that were challenging to make on my own.

Lesson Learned

Throughout this project, I learned so much about people and what they expect from simple sites. For example, even the site purpose was explained to a few users, they still wanted the website to do more, like take notes etc . So one big takeaway was that if there is an all-in-one solution people will take that over a perfect partial solution.

Secondly, I learned that many people want to explore what it's like to try different skills without paying thousands of dollars or several of hours to find out it's just not for them.

It is more important to have finished good enough project than an unfinished “perfect” project. it’s amazing how helping my users give me a new, humbling perspective on my own goal s,  designing products that positively impact and serve the greater good.

So let's create more meaningful products that solve issues like this.